Aunty Q
Food & Beverage
No brand direction for product expansion beyond dine-in; untapped potential for festive and ancestral offerings
Proposed and launched a seasonal frozen food line rooted in family heritage and cultural convenience
Introduced new revenue stream with high festive relevance, strengthened brand identity through storytelling
Aunty Q operates as a fusion restaurant known for its comforting, home-style dishes — many of which were inspired by the founder’s late mother. The brand name itself, “Aunty Q,” is a tribute to that legacy.
While their dine-in model remained active, the brand had not yet explored any product-based expansion. We noticed an opportunity: turning selected menu items into frozen meals, not for everyday retail, but for specific cultural moments like ancestor prayers, festivals, and family gifting — occasions where convenient, ready-made traditional meals are in high demand.
However, the brand lacked a frozen food identity, packaging concept, and digital strategy to introduce these offerings to a broader audience.
We proposed a limited-run frozen food campaign — strategically built around cultural timing and emotional storytelling. By highlighting the sentimental value of honoring loved ones with familiar tastes, we gave Aunty Q’s frozen meals a deeper purpose beyond convenience.
Instead of mass production, the positioning emphasized:
We developed the campaign to blend tradition + modern packaging + digital storytelling, allowing Aunty Q to test a product line without changing their core business.
RM
24,000 Per Annum
Platform involved:
XHS
Local SEO
We respect your privacy and will keep your information confidential.
Owned by Yumitoro Marketing Sdn Bhd
202101025653 (1425953-A)
© 2025 Impact Evo. All Rights Reserved.
Contact Information
