Beauty Lot - Impact Evo

Project Overview

Beauty Lot

Health & Beauty

Generic branding and lack of awareness about their machine-based CTS skin treatment method

Repositioned brand with education-focused campaigns, localized ad creatives, and storytelling content

Improved public awareness, stronger trust in machine-based solutions, and consistent lead flow via Facebook

The Challenge

Beauty Lot is a professional beauty center offering skin treatments using advanced machines guided by the CTS method — Condition, Texture, Structure. Despite having great technology and treatment results, they faced three major problems:

Low consumer understanding — many potential customers didn’t understand what machine-based treatments could actually solve

Generic online content — their ads and visuals looked similar to traditional facial salons, failing to communicate their expertise

Limited local reach — their campaigns lacked strong hooks or targeting, causing weak inquiry performance

Beauty Lot needed to stand out from other facial providers and highlight their edge: customized, machine-based skin solutions based on visible skin analysis.

Our Solution

We worked with Beauty Lot to reposition their campaign messaging around clarity and confidence. Instead of focusing on pricing or surface-level benefits, we crafted content that:

Educated the audience about CTS (Condition, Texture, Structure)

Highlighted skin transformation results backed by machine precision

Positioned the brand as science-driven, not traditional facial-based

We kept the tone professional but approachable — designed for women who are serious about skin improvement but don’t want medical-grade pricing.

Execution

Crafted static Facebook ad creatives showcasing real skin cases + clear CTS breakdown

Developed Mandarin captions focused on skin problems (毛孔粗大, 暗沉, 粗糙等问题) with relatable storytelling

Designed visuals to show machine interface + before-after visuals for trust building

Localized ad delivery by focusing on women aged 25–45 within a 15km radius of the salon

Created seasonal promo creatives without lowering premium positioning

Advised on WhatsApp auto-reply and CTA optimization for faster lead handling

Results

Increased ad engagement through CTS-focused creatives (education > hard sell)

Improved customer confidence in machine-based treatments

Higher inquiry-to-booking conversion due to clear value messaging

Established Beauty Lot as a non-traditional, result-based skin solution center

Created a repeatable campaign structure for each new promo or skin concern highlight

Total Cost

30,000 Per Annum

Platform involved:

Facebook

Instagram

Website Development

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Contents

Project Overview

The Challenge

Our Solution

Execution

Results

Total Cost

Want similar results?

Want similar results?