Boss Kidz
Education
Weak brand perception and low trust from new parents
Strategic static ad campaigns built around emotional triggers and transformation storytelling
Increased trust, stronger brand awareness, and steady lead generation
Boss Kidz is a daycare and enrichment center offering after-school programs for primary school students. Although their services focused on building focus, discipline, and strong academic habits, most parents initially misunderstood them as “just another daycare center.”
Their past campaigns lacked clear messaging, emotional pull, and structured funnel strategy. New parents had doubts about whether the program truly produced results — especially when competing centers relied heavily on flashy promotions or tuition-like positioning.
Boss Kidz needed to differentiate and build trust through consistent communication of real impact and values.
We developed a structured Facebook static ad strategy focused on parental pain points and child development outcomes. Instead of simply promoting features, we positioned Boss Kidz as the answer to daily frustrations parents face — such as children being glued to devices, refusing to complete homework, or lacking focus.
Each static ad was designed with sharp, relatable headlines and clean layouts tailored for fast-scrolling parents. The content followed a funnel approach — from pain-point awareness to transformation results, then clear CTAs for trial class bookings or inquiries.
In addition, we occasionally supported the campaign with short video content, especially during peak enrollment periods. These videos helped highlight founder messaging, classroom environments, and testimonials to enhance campaign credibility.
RM
18,000 Per Annum
Platform involved:
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