Ev Jan Natural - Impact Evo

Project Overview

Ev Jan Natural

Health & Beauty

Entering a saturated market with a premium, natural product and overcoming consumer skepticism

Strategic brand positioning through transparency, product storytelling, and aligned influencer marketing

Projected 25% increase in brand recall, 30% boost in consumer trust, and sales growth via loyalty-driven strategies

The Challenge

Ev Jan Natural is a skincare brand specializing in facial cleansers made with 100% natural, plant-based ingredients. Positioned in the premium organic skincare segment, the brand faced significant challenges:

Market Saturation – Competing in an increasingly crowded natural skincare space made differentiation difficult.

Consumer Skepticism – Many brands claim to be “natural” or “organic,” leading consumers to demand more proof and transparency.

Higher Price Point – Being priced above market average posed a challenge for first-time conversion without a clear, trust-building strategy.

Our Solution

We guided Ev Jan Natural through a differentiation-focused strategy rooted in clarity, credibility, and authenticity. The two key pillars were:

Unique Brand Positioning & Storytelling
- Developed messaging around exclusive ingredients and gentle formulations
- Positioned the brand not just as “natural,” but as truly clean and intentional
- Engaged aligned influencers with matching values for content credibility
Transparency & Authenticity
- Educated customers with clear ingredient listings and explanations
- Highlighted product integrity through visual content and certification badges
- Delivered content in bite-sized, bilingual formats to connect with local audiences

Execution

Designed calm, clean, premium-feel creatives tailored for skincare-conscious audiences

Used Facebook/Instagram carousel and static ads to deliver product benefits visually

Recommended influencer partnerships for real-user reviews and credibility

Created brand-focused captions that emphasized education over aggressive sales

Structured storytelling flow to guide audience from awareness → trust → trial

Advised on loyalty campaign structure to retain and re-engage early customers

Results

+25% Brand Recall (projected): Enhanced awareness and recognition through clear differentiation

+30% Consumer Trust (projected): Transparency and education efforts expected to reduce skepticism

+20% Sales Growth & +15% Repeat Purchase (projected within 12 months): Driven by loyalty-based programs and authentic communication

Total Cost

54,000 Per Annum

Platform involved:

Facebook

Instagram

XHS

e-Commerce Platforms

Website Development

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Contents

Project Overview

The Challenge

Our Solution

Unique Brand Positioning & Storytelling

Transparency & Authenticity

Execution

Results

Total Cost

Want similar results?

Want similar results?