GTZ Home Design - Impact Evo

Project Overview

GTZ Home Design

Renovation & Interior Design

Attracted the wrong audience (B40), lacked consistent brand updates, and had high ad clicks but no real conversions

Revamped targeting strategy, optimized ad content to filter out low-intent traffic, and focused on generating PMs through interaction-driven content

150x increase in ad visibility, cost per customer reduced to below RM8

The Challenge

GTZ Home Design is a modern, stylish interior design brand aiming to attract mid-to-upper-tier homeowners. However, their digital campaigns were not aligned with that goal. They faced three critical problems:

Wrong Audience – Ads were attracting mostly B40 customers looking for budget-friendly renovations, which did not fit their positioning.

Inconsistent Branding – The brand lacked frequent, cohesive homepage and profile updates, making it difficult to establish credibility.

High Clicks, No Leads – Despite good ad traffic, users were not converting into PMs, indicating low lead quality and poor ad-to-inquiry alignment.

Our Solution

We implemented a dual-pronged solution: improve the content strategy and refine the audience targeting model.

Smart Ad Filtering & Positioning
- Used interest/behavior filters and ad copy adjustments to avoid “affordable renovation” seekers
- Focused messaging on quality, design value, and premium outcomes — not price
- Positioned the brand as professional, lifestyle-focused, not bargain-based
Interaction-Driven Content Strategy
- Developed interactive content formats that encouraged comment and PM triggers
- Avoided “pretty but passive” visuals — leaned into relatable, bold captions that generated responses
- Helped implement a better follow-up system to convert high-intent clicks into actual conversations

Execution

Designed static visuals with emphasis on lifestyle impact and transformation, not just furniture

Wrote Mandarin+English headlines addressing pain points for design-conscious property owners

Delivered consistent Facebook posts to refresh brand touchpoints and maintain algorithm traction

Ran split-test ad groups by income segmentation to further isolate the right demographic

Trained the client on ideal CTA triggers and content hooks to generate meaningful PMs

Results

Exposure increased by 150x — stronger targeting and better visual consistency drove performance

Cost per qualified PM dropped to below RM8, reducing ad spend wastage

More quality leads began entering the funnel — with better alignment to GTZ’s project types

GTZ Home Design now positioned as a mid-high tier design firm, not an “affordable renovation” brand

Total Cost

36,000 Per Annum

Platform involved:

Facebook

Instagram

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Contents

Project Overview

The Challenge

Our Solution

Smart Ad Filtering & Positioning

Interaction-Driven Content Strategy

Execution

Results

Total Cost

Want similar results?

Want similar results?