Laser Engravetech - Impact Evo

Project Overview

Laser Engravetech

Tech & Gadget

Never successfully generated leads through online campaigns; potential buyers focused only on price

Highlighted brand USPs through a Facebook-focused campaign and pre-qualified leads via clear positioning

Over 100 leads in the first month through Facebook alone, with higher buyer confidence and fewer price-only inquiries

The Challenge

Laser Engravetech has over 25 years of industry experience and specializes in industrial laser engraving machines — but until our collaboration, they had never run a successful lead generation campaign online.

Their core challenges were:

Zero previous digital traction — no effective way to generate B2B leads through Facebook

Competing on price — most prospects only compared prices without understanding machine specs, wattage, or support

Poor lead quality — past efforts attracted non-serious inquiries or casual resellers

No campaign structure to communicate their technical edge and real engineer support

Our Solution

We rebuilt the campaign strategy from scratch — educating, positioning, and converting the audience through trust-driven messaging.

Unique Selling Proposition Focus
- Highlighted their 25 years of expertise, real engineer after-sales support, and 2-in-1 capability (metal + wood)
- Created ad visuals that compared them to agent-based resellers, showing their value beyond just price
- Shifted audience mindset from “cheap = best” to “trusted = long-term value”
Full-Funnel Facebook Campaign
- Designed creative and copy to filter out low-quality leads (no price shouting)
- Clear CTAs driving users into WhatsApp for proper lead nurturing
- Explained real use cases: gift makers, signage companies, manufacturing businesses

Execution

Ran targeted Facebook campaigns using static and demo-based video ads

Wrote bilingual (Mandarin + English) ad copy for B2B precision audience

Implemented WhatsApp automation for early-stage lead handling and FAQs

Designed ad visuals around common buyer questions: wattage, materials, use case suitability

Focused on serious buyer profiling, not vanity metrics

Results

100+ qualified leads in just the first month from Facebook alone

Higher-quality inquiries — no more time wasted on resellers or underqualified prospects

Elevated brand perception as an engineer-supported solution, not just another China-import machine

Reusable campaign and automation structure for future machine launches

Total Cost

36,000 Per Annum

Platform involved:

Facebook

Instagram

Google SEO

Google SEM

Website Development

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Contents

Project Overview

The Challenge

Our Solution

Unique Selling Proposition Focus

Full-Funnel Facebook Campaign

Execution

Results

Total Cost

Want similar results?

Want similar results?