Our team stepped in to rework the entire marketing approach from a strategic angle. We first identified the emotional triggers and daily frustrations parents were facing — such as kids being unable to express themselves clearly, falling behind in schoolwork, or lacking confidence due to weak language foundations.
 
From there, we built a campaign framework centered around trust, progress, and accessibility. We revamped their ad creatives to include scroll-stopping visuals, relatable headlines, and emotionally resonant hooks. Instead of focusing purely on product features, we highlighted real parent pain points and positioned Learning Bee as the solution.
 
Although not part of the original package, we went the extra mile to produce short-form video ads (reels) — giving their campaigns an added boost in engagement and storytelling.