We built a full-funnel marketing strategy focused on awareness, education, and early traction. Instead of jumping straight into hard-sell tactics, we prioritized brand positioning — highlighting Masyeo’s unique stem cell innovation while connecting emotionally with skincare-conscious consumers.
 

Our approach included:
 

• A targeted Facebook ad strategy to introduce the product’s benefits
  

 

• Cross-platform visibility via Shopee & Lazada listings, where intent is higher
  

 

• Influencer collaborations to generate initial product credibility
  

 

• Content split between static visuals and short Instagram Reels for attention and trust

 

• Education-first content to justify the premium price and stand out from generic beauty products