We worked closely with Melody Kindyland to reposition their digital identity. Our goal was to break the “franchise = cold and profit-driven” perception by humanizing the brand and highlighting its roots, mission, and values.
 
We restructured their Facebook campaigns with a strong storytelling angle — showing real teachers, real classrooms, and real results. Instead of just listing features, our content focused on nurturing values, emotional connection, and 30 years of educator-led passion. We also planned and executed a full video shoot to capture authentic classroom scenes and parent-teacher interactions, which became the core visual asset for the brand moving forward.
 
We liaised with their in-house team throughout the process to ensure alignment in tone, visuals, and rollout timing.