Nextra-v
Travel & Hospitality
No distinctive brand identity in a price-sensitive market; packages slightly more expensive than competitors
Positioned brand around trust, “no hidden charges,” and built IP branding using founder-led videos
Drastically lowered cost per lead (as low as RM5), improved market trust, and consistent high-quality inquiries
Nextra-v offers international tour packages with a focus on service quality and travel transparency. However, they faced a few key challenges:
We repositioned Nextra-v with a bold direction: stop competing on price — focus on building trust, transparency, and emotional connection.
RM
32,400 Per Annum
Platform involved:
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