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Project Overview

Nextra-v

Travel & Hospitality

No distinctive brand identity in a price-sensitive market; packages slightly more expensive than competitors

Positioned brand around trust, “no hidden charges,” and built IP branding using founder-led videos

Drastically lowered cost per lead (as low as RM5), improved market trust, and consistent high-quality inquiries

The Challenge

Nextra-v offers international tour packages with a focus on service quality and travel transparency. However, they faced a few key challenges:

 

  1. No standout branding — Ads blended in with other travel agencies and failed to build strong brand recall
  2.  

  3. Slightly higher prices — Compared to competitors, their packages weren’t the cheapest, making it harder to close sales with price-focused audiences
  4.  

  5. Lack of credibility — Without any strong personal or brand-driven identity, the campaigns lacked warmth and connection
  6.  

  7. No clear “trust signal” — In a market filled with gimmicks and hidden charges, Nextra-v had to prove they were different
  8.  

Our Solution

We repositioned Nextra-v with a bold direction: stop competing on price — focus on building trust, transparency, and emotional connection.
 

  1. Trust-First Branding Strategy

     

    • Introduced a clear “No Extra Charges” promise, something most competitors avoided saying
    •  

    • Framed the brand as a worry-free travel planner, emphasizing clear breakdowns and honest communication
    •  

    • Addressed common complaints in the industry head-on (e.g. upsells, sudden fees, unclear packages)
    •  

  2. Founder-Led IP Branding

     

    • Created content featuring the founder speaking directly to the audience, adding human warmth and sincerity
    •  

    • Shared real insights on how the tours are planned, what’s included, and why Nextra-v stands by service over gimmicks
    •  

    • This content built emotional trust and made the brand feel more accountable and professional
    •  

Execution

  • Designed Facebook ads using:
     

    • Static package highlights
    •  

    • Carousel format showing step-by-step inclusions
    •  

    • Short-form founder intro videos to drive confidence
    •  

  • Used interest-based targeting for family travelers, older adults, and mid-high income explorers
  •  

  • Implemented WhatsApp reply flows to continue trust-based tone post-click
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  • Maintained consistent visual tone to separate Nextra-v from price-bait competitors
  •  

Results

  • Cost per lead dropped to as low as RM5, proving high-trust marketing beat discount gimmicks
  •  

  • Lead quality improved — most inquiries came from ready-to-plan or group travelers
  •  

  • IP video content led to higher engagement and familiarity with the brand
  •  

  • Nextra-v is now perceived as a trustable, human-first travel provider, not just a promo page
  •  

Total Cost

RM

32,400 Per Annum

Platform involved:

Facebook

Instagram

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