Nyonya Dynasty
Food & Beverage
Low brand awareness and minimal foot traffic despite good food quality
Launched a branding and awareness campaign targeting Johor Bahru locals with rich cultural storytelling and highly visual food-focused content
Increased dine-in traffic, stronger local brand presence, and improved online engagement
Nyonya Dynasty is a Nyonya cuisine restaurant based in Johor Bahru, offering authentic Peranakan dishes with a focus on flavor, heritage, and hospitality. Despite a quality menu and cozy environment, the restaurant suffered from low foot traffic and poor brand visibility — especially among younger diners and locals unfamiliar with the Nyonya dining experience.
Their past social media posts lacked consistency, visual quality, and cultural storytelling — which are key elements when marketing heritage cuisine in a modern context. The brand needed to reintroduce itself to the JB crowd with the right tone, visuals, and emotion.
We positioned Nyonya Dynasty not just as a restaurant, but as a cultural dining experience — offering more than food, but a taste of heritage. Instead of simply showing dishes, we told the story behind them: the colors, the spices, the nostalgia, the way grandma used to cook it.
Our approach was:
We crafted a Facebook campaign that focused on awareness and trust-building, making Nyonya Dynasty feel like a familiar name in the JB food scene.
RM
72,000 Per Annum
Platform involved:
TikTok
Local SEO
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