Sineen Lifestyle - Impact Evo

Project Overview

Sineen Lifestyle

Renovation & Interior Design

New brand with low credibility, weak awareness, and cookie-cutter content that failed to stand out

Rebranded the company with updated logo and marketing assets, and launched a digital campaign to drive showroom visits

Increased engagement by 39.1%, improved ad visibility by 64.8%, and reduced cost per customer to below RM20

The Challenge

Sineen Lifestyle is an interior design and lifestyle brand offering practical, elegant design solutions. As a new brand in a saturated market, they faced several key challenges:

Lack of brand credibility — With no strong online presence or social proof, many customers were hesitant to trust the brand.

Zero awareness — As a new player, the brand was practically invisible online, with no recognition in the local design community.

Uninspired visuals — Existing content felt generic and lacked personality, blending in with hundreds of similar posts.

They needed a strong brand foundation, refreshed content direction, and campaigns that actually brought people to their showroom.

Our Solution

We developed a full rebranding + performance strategy for Sineen Lifestyle with three key focus areas:

Realistic & Practical Positioning
- Moved away from fantasy design concepts to emphasize real-life, affordable design solutions
- Highlighted project outcomes that customers could relate to (bedrooms, living rooms, small spaces)
Full Brand Refresh
- Redesigned the logo, catalogue, and profile deck to reflect a more premium yet accessible identity
- Standardized the visual language to improve trust and professionalism
Online-to-Offline Strategy
- Ran Facebook lead generation ads designed specifically to drive foot traffic to the showroom
- Optimized copy to highlight design value, consultation availability, and limited slots

Execution

Crafted static ad creatives showing real projects in minimal, well-lit environments

Developed Mandarin-focused ad copy that emphasized honesty, practicality, and modern taste

Updated the full brand visual kit, including logo and marketing collateral

Used location-targeted campaigns to pull traffic from nearby housing areas

Focused on lead quality over volume, aiming for consult-ready prospects

Results

+39.1% Engagement Rate — More shares, saves, and interactions than previous posts

+64.8% Exposure Rate — Higher reach and visibility due to better-targeted ads and scroll-stopping visuals

Cost Per Customer < RM20 — Achieved low lead cost while maintaining audience relevance and interest

Established Sineen Lifestyle as a rising name in the JB design space with growing offline traffic

Total Cost

30,000 Per Annum

Platform involved:

Facebook

Instagram

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Contents

Project Overview

The Challenge

Our Solution

Realistic & Practical Positioning

Full Brand Refresh

Online-to-Offline Strategy

Execution

Results

Total Cost

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